Missing Person Advertisement is published in case a person is considered to be missing and is not found. Missing ads are generally given particularly if a person is missing and not any object.

For missing ads, the first thing to do is lodge a first information report (FIR) with the appropriate police station and collect a copy of the FIR. Submitting a photocopy of the FIR is important for releasing a missing person newspaper advertisement.

Sample ads for missing ads are as follows: 1. {name},{age}, {height}, {complexion}, wearing {dress description}, missing from {day of missing} at {time}. Founder may contact: {contact details of the advertiser}, 2. {name},{age}, {height}, {complexion},{missing date} She/he was wearing {dress description} missing since {day of missing} at {time}.contact: {contact details of the advertiser}

1. If it is an announcement for lost person, mention the person's name, age, height, birth mark and physical features.
2. Contact details should be mentioned in the ad text so that the information can be provided.
3. What the person was wearing when he/she was last seen should be mentioned in the ad text.
4. If possible, a picture should be given in the ad matter for better response.